User:Parmetaa/sandbox

The Pepsi Globe originated in the 1940’s as a logo and icon for Pepsi. The colors of the Pepsi Globe are red, white and blue. This is one of the most recognizable logos not only in the United States, but also around the world. The Pepsi Globe has undergone several changes throughout it’s inception in the 1940s with the most recent pivot taking place in 2009. This change was the most intense in terms of the amount of money and time that went into the branding, marketing, and visual culture involved in the underlying message for the logo. The packaging has also changed a number of times throughout the years in order to better represent the current Pepsi Globe logo at the time. The geometry involved with the shape of the logo and the shape of the packaging for the bottle are crucial for the marketing aspect of the Pepsi Globe. The subliminal advertising involved with the Pepsi Globe logo is also extensive. The different logos and packaging designs have been intended to represent the human body, rediscovery of the Vitruvian principles and their publication, Chinese art of placement and spatial arrangement and many other representations that may not seem clear or obvious from just a glance at a Pepsi Bottle. The most famous visual representation is the Pepsi Globe logo’s representation of The Earth. The swirling horizontal stripe running through the center of the globe provides a visual representation of the earth’s constant movement around it’s own axis and around the sun. The stripe also represents a naturally occurring electric generator in fluid motion generating and sustaining the magnetic field of the Earth. This marketing has resulted in an extremely recognizable logo and an aid to a profitable venture. Parmetaa (talk) 18:15, 28 March 2016 (UTC)

The production and manufacturing process of Pepsi Cola began June 16th 1903. Around this time is when Caleb Bradham, the founder of the company scribbled the design which went on to become extremely famous and is one of the most recognizable logos still today. ^[1] It has since gone under many innovations. These innovations may seem minor to everyday consumers, however there has been a great deal of time, effort and money contributed to the branding of the Pepsi logo since it’s inception. ^[2]

The first noticeable changes didn’t come until the 1940s and 1950s when red and blue colors replaced the original scribbled design, and the shape was also slightly altered. This is when the branding process really began. In 1962, the word “Cola” was removed from the logo leaving just “Pepsi”.  The Pepsi logo underwent an extreme branding treatment in 2008 and 2009 when the New York company, Arnell Group was compensated about $1,00,000 to work on the “New Pepsi Globe”.