The More You Know (TV programming block)
Educational program block on NBC
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The More You Know (TMYK) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016, as a replacement for the animation block NBC Kids. It airs on weekend mornings on NBC and Telemundo, and is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's video on demand venues, including the network's site/app, Peacock, and cable/satellite services.
| |
| Network | NBC (2016–present) Cozi TV (2017–present) Telemundo (2018–present) |
|---|---|
| Launched | October 8, 2016[1] (NBC) January 6, 2018 (Telemundo; MiTelemundo) |
| Country of origin | United States |
| Owner | leased by Hearst Media Production Group subsidiary of Hearst Television |
| Format | Weekend morning E/I block |
| Running time | 3 hours (10:00 a.m. to 1:00 p.m.) (2016–present) (On some affiliates) 2 hours (10:00 a.m. to 12:00 p.m.) (2021–present) (On NBC O&Os) |
| Original language | English |
Based on NBCUniversal's series of public service campaigns of the same name and like its predecessor, the three-hour weekend morning block features live-action programming aimed at pre-teens and teens ages 10 to 18 that are designed to meet federally mandated educational programming guidelines.[2]
It is Hearst's fourth E/I-centric programming block across the major American television networks, joining three other Hearst blocks: Weekend Adventure (ABC), Dream Team (CBS), and One Magnificent Morning (The CW).[3][4][5][6]
As of January 6, 2018, a version of the block also airs on NBC's sister network Telemundo under the name MiTelemundo, with all of its programs dubbed in Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.
History
On February 24, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block NBC Kids, which was programmed by Sprout (now Universal Kids), in favor of The More You Know, a new, three-hour block produced by Litton Entertainment, that would feature live-action educational programming aimed at preteens, teenagers, and their parents.[7] The block serves as a brand extension of The More You Know—a series of public service campaigns first launched by NBC in 1989.[8][7]
NBC Kids aired for the final time on September 25, 2016, on NBC (December 31, 2017, on Telemundo). It was thought to be the last conclusive Saturday morning block across the major American commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits toward cable networks and online video on demand services for cartoons and other youth-oriented content. The More You Know premiered two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the 2016 Ryder Cup).[7][1] Programs in the block often air at alternate times (including weekdays) due to pre-emptions from NBC Sports, including golf coverage.
On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of Spanish dubs of The More You Know's programming.[9][10]
Programming
Current
| Program | Premiere date | Replaced | References and Notes |
|---|---|---|---|
| Earth Odyssey with Dylan Dreyer | July 28, 2018 | Journey The Voyager |
|
| Wild Child | January 2, 2021 | ||
| Mutual of Omaha's Wild Kingdom Protecting the Wild | October 7, 2023 | Wild Child | [11] |
| Forever Young with Dr. Pablo Prichard | October 4, 2025 | Harlem Globetrotters: Play it Forward | |
| Tails of Valor | Originally aired on CBS WKND |
Former
| Program | Premiere date | End date | Replaced | Replaced by | References |
|---|---|---|---|---|---|
| The Champion Within with Lauren Thompson | October 8, 2016 | August 22, 2020 | NBC Kids programming | One Team | [12] |
| The Voyager with Josh Garcia | September 30, 2023 | Earth Odyssey | [12][1] | ||
| Give | March 31, 2018 | Health + Happiness with Mayo Clinic | [1] | ||
| Wilderness Vet with Dr. Oakley | May 26, 2018 | ||||
| Journey with Dylan Dreyer | July 21, 2018 | Earth Odyssey | [1] | ||
| Naturally, Danny Seo | June 1, 2019 | [12][1] | |||
| Health + Happiness with Mayo Clinic | April 7, 2018 | August 4, 2018 | Give | [13] | |
| Consumer 101 | October 6, 2018 | September 26, 2021 | [12][14] | ||
| Vets Saving Pets | September 24, 2022 | Harlem Globetrotters: Play it Forward | Moved to ABC’s Weekend Adventure | ||
| Harlem Globetrotters: Play it Forward | October 1, 2022 | September 27, 2025 | Vets Saving Pets One Team |
Forever Young with Dr. Pablo Prichard Tails of Valor |
[15] |
| A New Leaf | October 5, 2019 | September 26, 2021 | |||
| One Team: The Power of Sports | August 29, 2020 | September 30, 2023 | The Champion Within |