Viborg Stifts Folkeblad

Viborg Stifts Folkeblad was founded on 1 October 1877 as an alternative to the conservative Viborg Stiftstidende  [da].^[1] In 1880, the newspaper was taken over by De Bergske Blade [da], led by Christen Berg.^[2] Viborg Amts Tidende, a daily newspaper, was formed in 1890 as opposition to Folkeblad. It later ceased operations in 1910.^[2] Due to ownership by De Bergske Blade, the newspaper aligned with the Venstre, a liberal political party, until 1976.^[3]

The newspaper was purchased by Midtjyske Medier  [da] in 2007,^[4] following a merger with Berlingske.^[5] However, Midtjyske Medier later announced that it was ceasing operations in August 2012 by its parent company Mecom Group.^[6] Despite local interest to purchase the newspaper, both Mecom and Berlingske announced it would not allow the newspaper to become independent.^[7][8] It was purchased by its current ownership, Jysk Fynske Medier P/S [da], on 1 January 2016.^[1]

In 2011, Viborg Stifts Folkeblad announced an increase in circulation while other locals newspaper reported losses.^[9] In September 2023, the newspaper began delivery of its physical copies in the morning, citing a decline in paying readers due to an increase in digital news.^[10]

The current editor-in-chief is Andreas Søndergaard,^[11] who took over for Lars Norup [da] after Norup announced his own retirement in late 2023.^[12][13] Søndergaard took over his role on 19 January 2024.^[14]