You Can't Ignore
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| You Can't Ignore | ||||
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| Studio album by | ||||
| Released | 5 October 2007 (Namibia) | |||
| Recorded | 2007 | |||
| Genre | Namibian kwaito, African house, hip hop | |||
| Label | Mshasho/KOOL Productions | |||
| Producer | The Dogg, DJ Kboz | |||
| The Dogg chronology | ||||
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You Can't Ignore is the fourth album by The Dogg that was released on 5 October 2007 by Mshasho and KOOL Productions Archived 3 November 2008 at the Wayback Machine. The album was to be titled Mshasho: You Can't Ignore and was later changed prior to its release date. The album features the first collaboration between The Dogg and his music mentor Elvo. It also features the first collaboration between The Dogg and Qonja. This album is more mature and very different from his previous albums. It features a dark tone similar to his first release, Shimaliw' Osatana. The entire album is self-produced with DJ Kboz co-producing two songs. As of 2008, the album is the highest and fastest selling kwaito album in Namibia.
You Can't Ignore is one of Namibia's most highly anticipated kwaito albums of 2007, primarily due to the ongoing rival between The Dogg and Gazza. Gazza created a bigger buzz in 2006, raging from winning the Artist of the Year Award at the Sanlam-NBC Music Awards and touring half of Africa, and in 2007 became the first Namibian artist to release a double album. This was a big step for music in Namibia and many thought Gazza has outshine The Dogg's fame. This album is therefore well known for bringing The Dogg back to his fame. This also proves some hidden lyrical and rhyming skills from The Dogg. During this album The Dogg can be compared to American rapper Nas when he did Stillmatic, an album which many claim resurrected Nas' career after being mocked by Jay-Z. The album has brought The Dogg back to his Kwaito Master status that he sold out on his previous release, Introducing TeeDee.