Zay Hilfigerrr & Zayion McCall

Hilfigerrr (born Tyjuan Peoples) began his career on social media platforms, making videos of raps, dances, and comedic skits.^[3] His stage name is an homage to Tommy Hilfiger; "Zay" is a self-applied nickname.^[4] Hilfigerrr was approached by Timothy McCall, a local film producer, whose son, James McCall, is also a rapper. McCall, who took the alias Zayion, worked with Hilfigerrr to create the song "Juju on That Beat", whose backing track was based on Crime Mob's "Knuck If You Buck".^[3] The song went viral after members of the dancing group Fresh the Clowns began uploading videos of themselves dancing to it on social media.^[3] Atlantic Records picked up the song for official distribution in 2016,^[5] and it eventually reached #5 on the Billboard Hot 100. By February 2017, the song had been streamed on YouTube over 150 million times, by which time Hilfigerrr was 16 years old.^[4] The song was also nominated for a Kids' Choice Award for Favorite Music Video.^[4] In the version initially released by Hilfigerrr and McCall, the track was only 2:02 in length, one of the shortest songs to hit the Billboard Hot 100 in the past forty years. However, the Atlantic Records reissue was 2:23 in length.^[6]