Sensory memory is the brief, high-capacity holding of raw sensory input—typically less than a second—immediately after perception (#Sensory memory). Experiments using George Sperling’s partial-report method suggest it can momentarily contain around 12 items, but it decays within a few hundred milliseconds. It operates largely outside cognitive control: it is automatic, cannot be prolonged by rehearsal, and includes modality-specific forms such as iconic memory (visual), echoic memory (auditory), and haptic memory (touch).
Short-term memory holds information for seconds to about a minute without rehearsal and has a limited capacity (#Short-term memory). Classic estimates (e.g., George Armitage Miller’s 7±2) are often revised downward to about 4–5 items, though strategies such as chunking can expand what feels like capacity by grouping items into meaningful units. Compared with sensory memory, short-term memory is more under conscious control—people can actively maintain information (for example, by repeating a phone number) even though it remains fragile and easily disrupted.
Long-term memory can store far more information and for much longer durations, potentially a lifetime, with no clear upper limit established (#Long-term memory). It tends to rely more on semantic encoding (meaning-based), and it includes forms such as episodic memory for events (“what/when/where”). In terms of conscious control, long-term memory spans both explicit systems that require conscious recall (declarative memory) and implicit systems that guide skills and habits without conscious access (procedural memory).
Multi-store model