+Beryll
California-based luxury accessory company
From Wikipedia, the free encyclopedia
+Beryll is a luxury accessory company based in Los Angeles, California, United States.[1] They specialize in designer sunglasses and other lifestyle accessories such as clothes. It established its flagship store in Santa Monica, and expanded to approximately 500 other outlets.[1]
| |
Company type | Private |
|---|---|
| Industry | Fashion accessories |
| Founded | Santa Monica, California, United States (2006) |
| Founder | Sigmar Berg |
Number of locations | 500+ outlets |
Key people | Sigmar Berg Chief Designer |
| Products | Luxury goods, Designer sunglasses |
| Website | beryll |
Overview
+Beryll was founded in 2006 by Austrian-born Sigmar Berg, a painter, photographer, and fashion designer, after moving to Los Angeles.[2] Trained as an architect,[3] he began designing accessories in his Santa Monica, California studio.[2] He originally focused hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[4]
Sigmar is "largely influenced by his European roots," and in particular the architecture style of Bauhaus.[4] His products tend to be unisex, and also incorporate styles of Southern California.[4] The brand uses a crew of "artisan workers" to craft its products.[3]
The company began with a store in Santa Monica, California. Originally by-appointment only,[1] it later opened to the general public.[5] The brand is also sold at over 500 stores[4] such as Henri Bendel, Maxfield, Barney's, and Fred Segal.[1]
According to the brand, its products have been worn by celebrities like Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Kevin Dillon,[1] Steven Tyler, Robert De Niro, Kim Basinger, Nicolas Cage and others.[5] Kristin Cavallari wore the Beryll "Air" sunglasses on The Hills Season 6 Ep.1.[6] Other sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[4] Sharon Stone, and Demi Moore.[7]