-washing

Suffix in the English language From Wikipedia, the free encyclopedia

The -washing suffix is used in various fields in relation to covering something up. It originates from the concept of whitewash paint, suggesting an effort to give a particular appearance and to conceal negative aspects.^[1]

List

AI washing â Marketing tactic
Artwashing â Use of art in gentrification
Bluewashing â Deceptive marketing over social practices
Farmwashing â Deceptive farm-related marketing practices
Greenwashing â Misleading environmental marketing claims
Humanewashing â Misleading animal welfare claims
Openwashing â Term to describe presenting something as open
Pinkwashing (breast cancer) â Form of cause marketing that uses a range of pink ribbon logos
Pinkwashing (LGBTQ) â Promotional use of LGBTQ rights
Purplewashing â Use of feminist aesthetics to promote organisations
Redwashing â Adopting inauthentic left-wing rhetoric for gain
Sanewashing â Downplaying the radical aspects of a person or idea
Sportswashing â Using sports to improve reputations
Well-being washing â Public policy framework
Whitewashing (communications) â The sanitizing and hiding of undesirable qualities
Whitewashing in film â Controversial casting practice in the film industry

References

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