On March 20, 2026, Snoop Dogg announced via X that he would released a 10 Til' Midnight movie on March 27, 2026 and the album on April 10, 2026.[2]
On March 27, 2026, he released the debut single of the album entitled Stop Counting My Poccets. On the same day, he released the cinematic short film directed by Luis de Pena and Yaslynn Rivera. Styled in black and white with red and blue accents, the film pays homage to classic West Coast crime stories and features appearances from artists including Ray Vaughn and G Perico.[3]