2010 in Portuguese television
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- 14 February – Filipe Pinto wins the third series of Ídolos.[1]
- 3 October – The reality television show Secret Story debuts on TVI.[2]
- 31 December – Sandra Pereira wins the fourth series of Ídolos, becoming the show's first female winner.[3]
Debuts
- 3 October – Secret Story (2010–present)[2]
