2019 Genesis Prize

Held at the Jerusalem Theatre, the ceremony was hosted by Martin Short.^[10][11] A number of past and present New England Patriots players accompanied Kraft to Israel for the awarding of the prize, including Julian Edelman and Drew Bledsoe.^[12]

Kraft personally donated $20 million to seed the creation of the Foundation to Combat Anti-Semitism (later rebranded as the Blue Square Alliance Against Hate, which has become well known for its Super Bowl commercials.)^[13][14][15] Philanthropist Roman Abramovich later added $5 million, and an anonymous donor committed an additional $5 million. In addition to starting this foundation, a competition “Speak Out for Israel” was run to identify and award grants to Israeli organizations working to combat antisemitism and delegitimization of Israel.^[16]