The 2024 Conference USA Championship Game featured the Western Kentucky Hilltoppers and the Jacksonville State Gamecocks. This was the fourth CUSA title game appearance for Western Kentucky and its first since 2021, tying Tulsa and UCF for the most CUSA Championship appearances by any team, and extending the Hilltoppers' record for most by a current CUSA member. This was the first CUSA title game appearance for Jacksonville State, which was in its second season as a CUSA member and first season of championship eligibility.
The site of the game was determined during the penultimate week of the conference season. Jacksonville State's win over Sam Houston on November 23, combined with Western Kentucky's loss to Liberty that day, gave Jacksonville State the outright regular-season title and hosting rights.[2]
This was the eighth meeting between Western Kentucky and Jacksonville State; prior to the game, the Hilltoppers led the all-time series 5–2.[3]