The Association for Cruise Tourism (ACT), a coalition of stakeholders in the tourism industry, have led a campaign to promote the 'yes' vote on the question that, if passed, would allow the government to build cruise berthing facilities. Cruise Port Referendum (CPR) Cayman, a group advocating for environmentally-conscious tourism, has led the campaign to vote 'no'. On 11 April 2025, CPR Cayman accused the ACT in a press release of using misleading ads in their campaign.[10][11] Elections Supervisor Wesley Howell responded to CPR's concerns by stating:
There are no provisions in the Referendum Act or the applicable sections of the Elections Act that make it illegal or unlawful to erect a sign or issue a broadcast, for that matter, which is viewed as misleading in relation to a referendum question. I therefore have no legal authority to address your concern.[10]
