24S
Online fashion retail platform
From Wikipedia, the free encyclopedia
24S (formerly known as 24 Sèvres) is a French e-commerce luxury fashion company that went live on 6 June 2017.[1] The site was launched by LVMH as an online equivalent to Le Bon Marché,[2] a department store the company had acquired in 1984.
| |
Type of site | Online shopping |
|---|---|
| Available in | 4 languages |
List of languages English, French, German, Korean | |
| Headquarters | Paris , France |
| CEO | Eric Goguey |
| Industry | E-commerce |
| Products | Designer fashion |
| Parent | LVMH |
| URL | www |
| Launched | 6 June 2017 |
Overview
Eric Goguey, the chief executive officer, claimed at the time of launch that 24 Sèvres would compete against the online fashion giants Farfetch and Net-a-Porter, with an added focus on the style of Paris.[1][3] Initially offering womenswear only, the company expanded into menswear in 2019.[4] Also in 2019, the site rebranded from 24 Sèvres to 24S.[5] The brand supports several young talents from the fashion industry, with the most recent examples including Ashlynn Parks,[6] Tokyo James[7] or Satoshi Kuwata.[8]
