290 Square Meters
Retail shop in Amsterdam, Netherlands
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Interior of 290 Square Meters | |
| Company type | Retail shop |
|---|---|
| Founded | 2001 |
| Founder | Ido de Voos |
| Headquarters | Houtkopersdwarsstraat 3 1011 Amsterdam, NL |
| Website | 290sqm.com |
290 Square Meters was a retail shop in Amsterdam, Netherlands. It offered men's and women's fashion as well as limited edition books, jewelry and scents.[1] 290 Square Meters was best known for being the only retail location in the world where one could buy customized NikeID shoes for a number of years.[2] It also carried a number of other unique items by Levi's, Freitag and Arc'teryx Veilance.
Founded by Ido de Voos in 2001,[3] it originally started as 90 Square meters on KNSM Island.[4] Its new location right off Waterlooplein in a former bank vault.
Both the stores original name, 90 Square Meters, and its new name, 290 Square Meters, are derived from the shop's size.[5][6] The company opened stores in Zürich and Istanbul.[7]
In late 2012 it launched a web shop.[8] It shut down in 2019. The Istanbul shop continued as 1290sqm.[9]