Again & Again (2PM song)

"Again & Again" is a contemporary R&B song composed and written by Park Jin-young. The song was recorded over the course of a week at JYP Entertainment's New York branch, where local staff members including Grammy Award-nominated Vlado Meller assisted in the post-production and mastering process.^[1]

The song runs 4 minutes and 5 seconds in length. The lyrics of the song are from the perspective of a man who cannot stop thinking about and going back to a woman who broke his heart.

The track would later be included in 2PM's first studio album, 01:59PM, released on November 10, 2009.^[2] Another version of the song was recorded without former 2PM member Jaebeom's vocals to be included in the 2012 compilation album 2PM Member's Selection.^[3]

Two teasers for "Again & Again" were released on April 13 and 14, 2009. The music video, directed by Jang Jae-hyuk, was released on April 16, 2009. Both a teaser video and the music video itself were the most viewed YouTube videos in the music category on April 14 and April 17 respectively.^[4]

The music video alternates between scenes of the members individually following and watching a woman, who walks with another man into her house, and scenes showcasing the song's choreography with three different backdrops: one with radiating lines of lights, one with nested squares at different angles, and one with a curved backdrop. The ending features a dance break sequence involving acrobatic stunts and breakdancing.

2PM performed "Again & Again" for the first time on the music program M Countdown on April 23, 2009.^[4] They continued promoting the song on the TV music programs M Countdown, Music Bank, Show! Music Core, and Inkigayo for seven weeks. On the May 7 episode of M Countdown, "Again & Again" earned the group their first Mutizen Song award on a TV music program for being the show's top-charting song.^[5] The song would go on to win the group their first triple crown on M Countdown,^[6] followed by another triple crown on Inkigayo. 2PM would then promote their B-side track "I Hate You" from the same single album in June, becoming the first act on M Countdown to win two triple crowns for songs from the same album in July.^[7] 2PM has also performed "Again & Again" on TV shows such as Kim Jung-eun's Chocolate and Infinite Challenge,^[8] as well as various award ceremonies.

"Again & Again" debuted at number 56 on Melon's Weekly Chart, but climbed up to the top of the chart over the course of four weeks.^[9] The song also topped other domestic music charts including Cyworld, Muse, Hanteo, and Dosirak.^[10] Upon the release of the song's music video in Thailand in June, the song also topped Thai music charts such as the Channel V Thailand Asian Chart and MTV Thailand International Chart.^[11]

By the end of 2009, "Again & Again" placed fifth in Melon's Year-End Chart.^[9] In addition, in Gallup Korea's annual survey, "Again & Again" was voted the fourth most popular song of 2009 in South Korea.^[12] The song also won the fan-voted Song of the Year award at the 2009 KBS Song Festival.^[13]