Gallup Korea
From Wikipedia, the free encyclopedia
 Logo since 2019[update] | |
Native name | 한국갤럽 |
|---|---|
Romanized name | Hangukgaelleop |
| Formerly | Korea Survey Polls (1974–79)[1] |
| Company type | Private[2] |
| Industry | Market research[2] |
| Founded | June 17, 1974 in Seoul, South Korea[3] |
| Founder | Park Moo-ik[1] |
| Headquarters | 70 Sajik-ro, Jongno-gu, Seoul, South Korea[3] |
Key people | Park Jae-hyung (Vice-chairman)[4] |
| Services | |
 ₩1.3 billion (2021)[5] | |
Number of employees | 184 (2021)[6] |
| Website | www |
Gallup Korea (Korean: 한국갤럽) or Gallup Korea Research Institute (Korean: 한국갤럽조사연구소) is a South Korean research company. Founded by Park Moo-ik in 1974, the company became a member of Gallup International Association in 1997.[1] It is best known for conducting public surveys on political, entertainment, sports, as well as on social subjects.[7]
Park Moo-ik (1943–2017) founded the South Korea's first public opinion survey company, Korea Survey Polls, in Jongno-gu, Seoul, in 1974.[3][8] Started correspondence with George Gallup in 1977, the company became a member of Gallup International Association in 1979.[1][3] In the same year, with George Gallup's consent for exclusive use of the "Gallup" trademark, the company changed its name to Gallup Korea or Gallup Korea Research Institute.[3][1][9]
In 1987, Gallup Korea, headed by Park Moo-ik, became the first company to successfully predict the results of a presidential election in South Korea.[8][1] Furthermore, it almost correctly projected the number of votes won by the candidates in the 1997 South Korean presidential election.[1]
In the 1990s, Gallup Korea established a database dedicated to survey results for the first time in South Korea.[9]
In 2006, Gallup Korea in association with Korean Statistical Society, established the Gallup Korea Academic Award (Korean: 한국갤럽학술상) to encourage the development of statistics and research activities in related fields. Since then it has become one of the most prestigious award in the field of statistics in South Korea.[10]
In March 2021, Gallup Korea signed a memorandum of understanding with KT Corporation to introduce artificial intelligence technology in opinion polls.[11]
