51 Park
From Wikipedia, the free encyclopedia
51 Park is a luxury residential development in Herzliya, Israel.[1] The development consists of two 51-story residential towers next to Herzliya Park and Galil Yam Park, in the Schakim neighbourhood.[2][3]
| Location | Herzliya, Israel |
|---|---|
| Status | Under construction |
| Companies | |
| Architect | Avner Yashar |
| Developer | Aviv Melisron |
The building was designed by Israel architect Avner Yashar and developed by Israeli real estate group Aviv Melisron.[3] Condo units are selling for up to $10 million.[4]
Promotion
In June 2026, American actress Gwyneth Paltrow was featured in an advertisement for the development.[5][6][7] The video was shot in New York City, comparing 51 Park to buildings adjacent to Central Park, with Paltrow saying, "There’s a reason the world’s most iconic buildings are by a park. 51 Park." Asked if the building is in New York City, Paltrow replies, "Herzliya. Israel."[5][8][9]
The advertisement went viral, and Paltrow was subsequently accused of "supporting genocide".[10][11][12][13] American progressive magazine Mother Jones and celebrities Denise Gough and activist Alana Hadid criticized Paltrow.[4]
An opinion piece in The Telegraph by Poppie Platt defended Paltrow, describing her as a victim of the "pro-Gaza mob".[4]