5àsec (French: Cinq à sec[sɛ̃kasɛk]) is a franchising network specialized in cleaning and ironing clothes.
A 5àsec shop at Salta, Argentina.A 5àsec shop in Jakarta.
Founded in Marseille in 1968, the name "5 à sec" (literally "5 to dry") comes from the five pricing levels in use back then.[1] The 5àsec network grew rapidly through franchising and in the first 15 years reached the number of 580 shops, making it one of the largest franchise networks in its field of operation.
In the 1970s, 5àsec began its international expansion, through master-franchisees in neighboring French-speaking countries: Belgium, Luxembourg and Switzerland. In the 1990s, 5àsec expanded to the Iberian Peninsula (Portugal, Spain) and then to South America: Argentina and Brazil.
In the 2000s, the company made major acquisitions of franchisees and master-franchisees, particularly in the countries of Central and Eastern Europe. The number of 5àsec shops doubled, at a rate of 100 new outlets per year. In 2009, David Sztabholz became CEO and promoted the development of the company in growing markets, with acquisitions of master-franchises in Brazil (2010) and expanding to India (2010), Egypt (2011) and Colombia (2011).
As of 2012, 5àsec had nearly two thousand shops,[2] and close to 7,000 employees, attending more than 120,000 customers per day worldwide.[3][4]
