AJ Bell
British online stockbroker company
From Wikipedia, the free encyclopedia
AJ Bell plc is a British public limited company that provides online investment platforms and stockbroker services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
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.JPG) AJ Bell's headquarters at Salford Quays | |
| Formerly | |
|---|---|
| Company type | Public limited company |
| LSE: AJB FTSE 250 component | |
| Industry | Financial services |
| Founded | 1995 in Manchester, United Kingdom |
| Founder |
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| Headquarters | , United Kingdom, M5 3EE |
Key people |
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| Products | |
| Brands |
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| Revenue |  £317.8 million (2025)[2] |
| £132.0 million (2025)[2] | |
| £105.1 million (2025)[2] | |
| AUM | £8.9 billion (2025)[2] |
| Total assets | £303.1 million (2025)[2] |
| Total equity | £217.5 million (2025)[2] |
Number of employees | 1,505 (2025)[2] |
| Website | ajbell |
History
The company was formed in Manchester by Andrew (Andy) James Bell and Nicholas Littlefair in 1995.[3] The company was the subject of an initial public offering valuing the business at £675 million in November 2018.[4]
Operations
Its main platform business operates under four core brands:
- AJ Bell is a direct-to-customer platform, offering a low-cost SIPP, ISA and Dealing (Trading) Account.[5][6]
- AJ Bell Investcentre offers an SIPP, ISA and general investment account (GIA) and is only available to customers via Financial Conduct Authority (FCA) authorised financial advisers.[7][8]
- AJ Bell Platinum is a bespoke SIPP and SSAS provider offering customers a bespoke (custom) service.[9]
- AJ Bell Securities is the company's stockbroking arm.[10]
The company also provides third party SIPP administration services,[11] and owns a specialist financial publishing business in London known as AJ Bell Media.[12] AJ Bell was recognised as a Which? Recommended Provider for each of the seven years, 2019, 2020, 2021, 2022, 2023, 2024 and 2025.[13]