AMI Paris
French luxury ready-to-wear fashion brand
From Wikipedia, the free encyclopedia
AMI is a French high-quality, ready-to-wear fashion house founded by Alexandre Mattiussi in 2011. The headquarters is located on 54 Rue Étienne Marcel in Paris, France. The brand represents modern Parisian elegance, simplicity, and approachable luxury. Ami means "friend" in French and is synonymous with his initials.
| |
| Company type | Private |
|---|---|
| Industry | Luxury fashion |
| Founded | 2011 in France |
| Founders | Alexandre Mattiussi |
| Headquarters | Paris, France |
| Products | Prêt-à-porter |
| Website | www |
History
Alexandre Mattiussi previously worked at Christian Dior's "30 Montaigne" men's line, at Givenchy as first assistant for menswear, and at Marc Jacobs.[1][2] His work at these luxury brands was aimed at wealthy clients. While he was crafting cashmere sweaters for Marc Jacobs, he realized he couldn't afford the sweaters he was designing.[3] This motivated Mattiussi to create Ami, reliable clothing that he and his friends can wear[4] In 2013, Nicolas Santi-Weil joined the company as CEO.[5]
The brand quickly gained international success.[6][5] In December 2012, the brand opened its first boutique in Paris. Due to AMI's success, Alexandre Mattiusi became the first male fashion designer to win the ANDAM (Association Nationale pour le Développement des Arts de la Mode) Fashion Awards, a benchmark for designers to enter the famed Paris Fashion Week.[7] In 2016, he became a member of Fédération de la Haute Couture et de la Mode.[8]
In 2017, the brand launched its AMI de Cœur line.[6] In 2019, Ami launched womenswear. [5] In 2021, Sequioa Capital China aquired a controlling stake in Ami. [9]
As of 2021, Ami had expanded to more than 60 stores, more than 700 points of sale, and boutiques, spanning New York, China, and Japan.[10] The brand also opened a store in New York's SoHo neighborhood at 77 Greene Street.[11] According to the Financial Times, the company's revenue had grown from €35 million in 2019 to €300 million for the year ending March 2023.[12] In February 2025, Ami opened a new flagship in Paris's Marais district at 96 rue de Turenne, described as the brand's largest store in the world.[13] In November 2025, Ami opened its first flagship store in Brussels, Belgium.[14]
Success and social media
AMI has a community of more than a million followers on Instagram. Posts consist of polished visuals, including Parisian runway highlights and notable heart logo moments. Fans gravitate towards the brand's lifestyle storytelling, candid runway videos, and rooftop shows at Galeries Lafayette. AMI branches into TikTok, which engages with fans and the community in their well-known storytelling content. Furthermore, the popular Netflix show, Emily in Paris, featured pieces from AMI. The success of AMI can be attributed to its digital presence in fashion culture and development from logo recognition to sophisticated outfitting.[15]
Collaborations
- (2015) AMI collaborated with Moncler, an Italian luxury fashion brand, on a curated outerwear collection for their Fall/Winter season[16]
- (2017) AMI collaborated with GAP on their campaign highlighting designers globally[17]
- (2022) The PUMA collaboration featured "Chapter 1" and "Chapter 2". Blending Parisian tailoring with sportswear.[18]
- Chapter 1 introduced a premium, relaxed wardrobe focused on family and friends in Spring 2022.
- Chapter 2, introduced in the winter of 2022, focused on outdoorsy, technical, and colorful pieces such as sneakers, fleece, and jackets.
- (2023) saw a collaboration with Antoine Dupont, the French rugby player
- (2026) a month-long collaboration with the iconic brasserie Balthazar in New York City, featured co-branded, limited items which included a special menu and a bakery cart[19]