APM Monaco
Monaco jewellery company
From Wikipedia, the free encyclopedia
APM Monaco is a fashion jewelry company. It was started in Monaco in 1982 by Ariane Prette and her son Philippe Prette.[1]
 | |
| Company type | Privately held company |
|---|---|
| Industry | Jewelry |
| Founded | 1982 |
| Founder | Ariane Prette, Philippe Prette |
Number of locations | 500+ (2025) |
Key people |
|
| Website | www |
APM Monaco is a fashion jewelry company founded in Monaco in 1982 by Ariane Prette and her son Philippe Prette. Originally focused on manufacturing fine jewelry for luxury brands, the company transitioned into a fashion jewelry brand in 2012 under the leadership of Philippe, now CEO, and his wife Kika Prette, Creative Director.[2]
In 1992, production was relocated to China. The company is headquartered in Hong Kong and Monaco.[3] In 2019, TPG Capital acquired a 30% stake in the business.[4]
APM Monaco opened its first branded boutiques in Cannes and Rome in 2013.[5] By 2015, it had expanded to over 30 stores globally;[6] by 2017, 130 stores, with 75 located in Asia and Australia.[7] As of 2025, APM Monaco operates over 500 boutiques in more than 26 countries and employs approximately 2,300 people.[1]