AREA (fashion label)
American fashion label
From Wikipedia, the free encyclopedia
AREA is a fashion label founded in 2014 by Beckett Fogg and Piotrek Panszczyk. It is known for its use of crystals.[1][2][3]
Simone Biles wore a Swarovski crystal covered dress by Area for the 2021 Met Gala for the opening of In America: A Lexicon of Fashion.[4]
In December 2023, the company announced that it had partnered with the fashion brand business accelerator Tomorrow London Ltd.[5]
Taylor Swift wore a pair of Area "crystal slit jeans" at Super Bowl LVIII.[6] Swift wore a jeweled bralette top designed by the company for the cover of her 2025 album The Life of a Showgirl.[7]
In February 2025, the company announced the appointment of Nicholas Aburn as creative director, replacing co-founder Piotrek Panszczyk in this role. [8]