Abacus Data
Canadian polling and market research firm
From Wikipedia, the free encyclopedia
Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario
Strategic communications advice
Human resources and organizational research
Market research
Generational research
Public affairs
Charitable giving and philanthropy
Non-profits and associations
| |
| Company type | Private |
|---|---|
| Industry | Public opinion research Strategic communications advice Human resources and organizational research Market research Generational research Public affairs Charitable giving and philanthropy Non-profits and associations |
| Founded | July 2010 |
| Founder | David Coletto |
| Headquarters | , |
Key people | David Coletto (CEO) Ihor Korbabicz (president) |
| Website | www |
History
It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]
The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]
In 2013, Bruce Anderson joined Abacus Data as chairman. He stepped down at the end of 2022, and David Coletto took over as chairman.[5][6]
During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]
