Academy of Marketing Science

The Academy of Marketing Science (AMS) is an international scholarly association dedicated to the field of marketing. Established in 1971,^[2] the organization was founded by a group of marketing scholars led by Dr. Harold W. Berkman of the C. W. Post Center at Long Island University.^[3][4]

The Academy of Marketing Science publishes the Journal of the Academy of Marketing Science (JAMS), which includes empirical, conceptual, and methodological articles.^[5] JAMS is included on the Financial Times Top 50 journal list.^[6] According to the 2023 Journal Citation Reports, it has an impact factor of 9.5. Additionally, it holds an A* rating in the ABDC Journal Quality List (2022)[10] and a 4* rating in the CABS 2024 Academic Journal Guide. The journal also confers annual best paper and long-term impact awards named after Jagdish N. Sheth^[7] and A. Parasuraman.^[8]

Since 2011, the Academy of Marketing Science has published AMS Review in its current format as a journal focused on conceptual papers.^[9] According to Scopus, the journal is ranked in the first quartile (Q1) in the marketing category.^[10] It holds a B rating in the ABDC Journal Quality List (2022)[10] and a 2* rating in the CABS 2024 Academic Journal Guide.

The Academy of Marketing Science edits the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series. The series compiles papers based on presentations from the AMS conferences. It is published by Springer.^[11] The organization also organizes two annual academic conferences: the AMS Annual Conference, held in North America,^[12] and the World Marketing Congress (AMS WMC),^[13] held outside North America. The AMS WMC was first held in 1983 as a biennial event.^[3] Additionally, the Academy has also hosted conferences on topics such as minority and multicultural marketing.^[14]