Act-On

Act-On was founded in 2008 by Raghu Raghavan, formerly a founder of Responsys.^[2] Act-On initially sold through alternate channels, but later created its own sales team.^[3]

In 2011, Act-On raised a third round for $10 million in June 2011 and established a new location in Silicon Valley.^[4] The company raised an additional $16 million in funding the following year.^[5]

By 2013, the number of employees had grown to 140,^[6][7] up from 11 in 2010 and 35 in 2011.^[8][9]

In April 2014, $42 million in additional funding was raised, which was the largest funding round in the Oregon technology market since the dot com bubble.^[10][11] In 2015, Act-On expanded its executive team with a new CFO, formerly of the company Jive, a VP of demand generation, previously with ExactTarget, and a VP of cloud operations.^[12][13]

In 2015, Act-On announced the appointment of Andy MacMillan to the position of CEO.^[14] The former CEO and company founder Raghu Raghavan assumed the role of CTO. Prior to joining Act-On Software, Andy held several senior leadership positions at Salesforce, including Chief Operating Officer of the Products Division and Senior Vice President & General Manager of Data.com.

In 2018, Act-On announced its board of directors had appointed Kate Johnson as the company's new CEO to replace Andy MacMillan.^[15] The company consolidated its operations to Portland, Oregon at this time. Ms. Johnson had served as Act-On's CFO for the prior 3 years and was endorsed by Diane Fraiman, Act-On board member and investor in the formal press release.^[15]

In 2019 Act-On raised a second round of funding for $4 million.^[16][17]

In June 2020, Act-On Software rebranded.^[18] It was later acquired by Boston Capital Ventures (BCV, LLC) for $53 million in February 2024.^[19]

Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.^[20][21][22]

Act-On has a Twitter prospector tool introduced in 2010 that automates the publishing and monitoring of content on Twitter, tracking prospective customers and measuring their activity.^[23] An Act-On Insight tool, released in June 2012, compares a company's social media marketing performance to competitors.^[24][25] Its Hot Prospects tool, introduced at the 2011 Dreamforce conference, creates a dashboard in Salesforce that scores the likelihood a prospect is ready to make a purchasing decision.^[26] A set of software tools for search engine optimization, pay-per-click advertising and other inbound tactics was introduced in May 2013 under the name Act-On Inbound alongside a mobile app.^[27][28][29] In July 2014, Act-On announced a set of product updates intended to improve data visualization and customization.^[30] Enhancements included a responsive email composer and expanded CRM integrations.^[31][32][33]

In March 2015, Act-On produced Act-On Anywhere, a Chrome application allowing users access to marketing automation data.^[34] In June of the same year, Act-On released Data Studio, a tool allowing users to visualize, select, configure and export data to any business intelligence platform.^{[35][36][37][38]}

Act-On software integrates with Webex and GoTo Meeting. It also integrates with data and analytics services, such as Google Analytics.^[39][40] More connectors are available for Microsoft Dynamics, WordPress, Salesforce, SugarCRM, Oktopost and others.^[41][42][43] The Act-On platform offers native integrations with all major CRM systems.^[44][45] A separate version for agencies has an agency dashboard to centrally manage multiple client campaigns and is sold at a lower bulk price.^[40]