ActiveCampaign

ActiveCampaign was founded in 2003 by Jason VandeBoom as a provider of on-premises email marketing software.^[3] In the early 2010s, ActiveCampaign transitioned from a licensed software model to a subscription-based SaaS model.^[3][4]

ActiveCampaign received its first external investment in 2016, a $20 million Series A funding round from Silversmith Capital Partners.^[5]

In January 2020, ActiveCampaign raised $100 million in a Series B round led by Susquehanna Growth Equity.^[6][7] In April 2021, it closed a Series C funding round of $240 million led by Tiger Global, which raised the company's valuation to over $3 billion.^[8]

ActiveCampaign is a privately held company headquartered in Chicago.^[8][9] It maintains additional offices in Dublin, Ireland;^[10] Florianópolis, Brazil;^[11] Kraków, Poland;^[12] and Heredia, Costa Rica.^[13][14][15]

ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM.^[16][17] In 2023, generative AI capabilities were added to the platform.^[18]

• In May 2022, ActiveCampaign acquired Postmark, a transactional email delivery service, and the related DMARC Digests tool.^[19][20]
• In October 2023, it acquired Onesend, an Australian provider of marketing software for multi-location businesses and franchises.^[21]
• In April 2025, it acquired Hilos, a startup based in Mexico City that provides WhatsApp messaging automation.^[22][23]