ActiveCampaign
American software company
From Wikipedia, the free encyclopedia
ActiveCampaign is a Chicago-based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation. Its tools support autonomous marketing workflows, CRM, email marketing, SMS marketing, and WhatsApp messaging.
History
ActiveCampaign was founded in 2003 by Jason VandeBoom as an on-premises email marketing provider.[2] During the early 2010s, the company migrated to a subscription-based SaaS model.[2][3]
ActiveCampaign received its first external investment in 2016, a US$20 million Series A led by Silversmith Capital Partners.[4] A US$100 million Series B followed in January 2020, led by Susquehanna Growth Equity.[5][6] In April 2021, the company raised a US$240 million Series C led by Tiger Global, valuing the business at more than US$3 billion.[7]
Operations
ActiveCampaign is a privately held company headquartered in Chicago.[7] It also maintains offices in Dublin, Ireland;[8] Florianópolis, Brazil;[9] Kraków, Poland;[10] and Heredia, Costa Rica.[11]
According to Origin by Dialectica, ActiveCampaign employed approximately 854 full-time staff in 2024 and remains Private equity backed, with Tiger Global Management among its institutional investors.[1]
Software
ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM.[12][13] The company introduced generative AI capabilities in 2023.[14]
Competitors
ActiveCampaign competes within the marketing automation and CRM sector against platforms such as Salesforce, Klaviyo, HubSpot, Mailchimp (operated by Intuit), Yotpo, Constant Contact, Drip, Marketo (part of Adobe), Attentive, Campaign Monitor, and Omnisend.[1]
Acquisitions
- In May 2022, ActiveCampaign acquired Postmark, a transactional email delivery service, and the associated DMARC Digests tool.[15]
- In October 2023, it acquired Onesend, an Australian provider of marketing software for multi-location businesses.[16]
- In April 2025, it acquired Hilos, a WhatsApp messaging automation company based in Mexico City.[17][18]