AdMarketplace
From Wikipedia, the free encyclopedia
 | |
| Type of business | Privately owned |
|---|---|
| Founded | New York, New York, United States (2000) |
| Headquarters | 90 Park Ave, New York, New York |
| Area served | Worldwide |
| Key people | James Hill, Founder/CEO Adam J. Epstein, President/COO |
| Industry | Online Advertising, Search Engine Marketing, Advertising, Technology, Advertising Platform |
| Services | Custom Search Media Integrations for Publishers, Performance Media and Measurement for Advertisers |
| Employees | 175 |
| URL | admarketplace.com |
| Launched | 2000 |
| Current status | Active |
adMarketplace is a search advertising marketplace. The privately held company is headquartered in New York City.[1]
adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014.[2]
adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers.[3] The immediate impact was a major downsize, with just seven employees at one point,[4] but it then grew 50% in 2008 and reached 80 employees in 2011.[4] In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains.[5] In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list,[6] and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry.