Adeo
From Wikipedia, the free encyclopedia
 | |
| Formerly | Groupe Leroy Merlin (1923 - 2007) |
|---|---|
| Company type | Limited Company with a Board of Directors |
| Industry | activities of head offices |
| Founded | 1923 (Leroy Merlin), 2007 (Adeo) |
Key people | Thomas Bouret (CEO)[1] Pierre-Alain Vielvoye (Chairman)[2][3] |
Number of employees | 110 000 for the whole Group [4] |
| Parent | Association Familiale Mulliez |
| Website | https://www.adeo.com/ |
Adeo, formerly Groupe Leroy Merlin, is a French holding company that groups together companies which sell consumer goods for bricolage and home decoration. It is majority-held by the Association familiale Mulliez.
The company is the parent company of Leroy Merlin, and medium-sized DIY stores such as Weldom and Bricocenter, and the M brand dedicated to professionals, which includes Bricoman (France and Poland), Obramat (Spain), Tecnomat (Italy) and Obramax (Brazil).
Adeo brings together various brands that are present in 21[5] countries through its 1,000 points of sale and 7 marketplaces.
History
In 1979, the Mulliez family acquired a stake in Leroy Merlin. In 1989, the Group expanded its operations to Spain.[6]
In 1994, the Group purchased Bricoman in Belgium from the Louis Delhaize Group.[7][8] The brand was launched in France in 1999. However, the Group left the Belgian market in 2003 as it sold the stores to the Dutch Group Vendex KBB.[9]
In 2003, the Group purchased Aki, Spanish and Portuguese stores.[10]
In 2007, the Mulliez Group changed its name from Leroy Merlin to Adeo to avoid confusion with one of its brands, Leroy Merlin.[11]
In 2008, Leroy Merlin acquired William Obrist in Poland for €45 million. The company grew from 3 to 24 stores.[12]
In October 2014, the Adeo Group bought Quotatis.[13]
In March 2023, Adeo announced its plan to transfer Leroy Merlin from Russia, after more than 18 years of activity there, to the local management at its parent company.[14] The same year, it was announced that Thomas Bouret would succeed Philippe Zimmerlann and start operating as the new CEO of Adeo in January 2024.[15][16][17][18] Also in 2023, Adeo acquired Saint-Maclou.[19]