Adobe Firefly
Image-generating machine learning model
From Wikipedia, the free encyclopedia
Adobe Firefly is a web app and family of generative artificial intelligence models for creative production. Its capabilities include text-to-image and text-to-video, image-to-video, generate speech, generate soundtrack and, generate sound effects and enhance speech.[1][2]
| Adobe Firefly | |
|---|---|
| |
 An image generated with Adobe Firefly. Prompt: Paradise looking, but believable mountain landscape from drone perspective, sun is shining right over the edge of the highest mountain with snow on top | |
| Developer | Adobe Inc. |
| Initial release | March 2023 (beta) |
| Website | firefly.adobe.com |
It is part of Adobe Creative Cloud, and also powers features in other Creative Cloud apps, including Photoshop, Premier Pro, and InDesign.[3] It’s available via subscription plans that use monthly credits based on the type of AI being used.[2]
Adobe Firefly is developed using Adobe's Sensei platform.[4] Firefly is trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain.[5][6][7] This dependency only on training data for which Adobe owns the license or which is public domain has led them to describe the models' output as "commercially safe" and legally owns or licenses.[8]
Firefly for Enterprise was released on June 22, 2023.[9]
History
Adobe Firefly was first announced in September 2022 at Adobe's MAX conference. It was initially released as a public beta in March 2023,[10] and is currently available to all Adobe Creative Cloud subscribers.
Adobe Firefly is built on top of Adobe Sensei, the company's AI platform.[4] Sensei has been used to power a variety of features in Adobe's creative software, such as object selection in Photoshop and image auto-enhancement in Lightroom.
Firefly expanded its capabilities to Illustrator, Premiere Pro, and Express, particularly for generating photos, videos and audio to enhance or alter specific parts of the media.
Google planned to use Firefly in Bard (now Gemini) as its AI image generator, but ended up using their own Imagen model.[11]
Mattel, IBM, and Dentsu have also partnered with Adobe.[12]
The demo showed a capability for generating variations of photos.[13]
In April 2025, Adobe released Adobe Firefly Image 4 and Firefly Image 4 Ultra Model in Adobe Firefly Web Application.[14][15]
In October 2025, Adobe Firefly released Image Model 5, Generate Soundtrack, Generate Speech, and Firefly Video Editor and announced them at the Adobe MAX conference.[16]
Capabilities
Firefly modalities, include text-to-speech, text-to-vector, image-to-video, video, image, audio, and music. [2]
Integrations
Adobe Firefly is hosted partially from the Nvidia Picasso generative AI library. [17]
Firefly and other Adobe products are integrated with Google’s AI models including Gemini, Veo and Imagen.[18] Firefly is also equipped with AI models from OpenAI and ElevenLabs.[19]
Adobe Firefly is used by Mattel to design packaging for all toys and subsidiaries, including Barbie. [20] IBM and Dentsu also have integrations with Adobe Firefly. [21]