Aftown
From Wikipedia, the free encyclopedia
.png) | |
Type of site | Music Streaming |
|---|---|
| Available in | English |
| Headquarters | Accra, Ghana |
| Country of origin | Ghana |
| Industry | Music, Podcasts, Radio and Videos |
| Services | Music streaming |
| URL | aftownmusic |
| Commercial | Yes |
| Registration | Required |
| Launched | October 21, 2016 |
| Current status | Active |
| Native client(s) on | Web, Android, iOS |
| Written in | PHP, React Native |
aftown is an Internet-based music download and streaming service. Aftown as a company consists of two main platforms: streaming and downloads. The aftown app is free and generates revenue through premium subscriptions and advertisement from free users.
It is currently the top indigenous music streaming and download site in West Africa.[1]
In September 2016, the technation team had a collaboration with M.anifest to release his album "No Where Cool " album on 15ghana.com, an eCommerce website.[2][3][4] The album upon release sold over a thousand copies all over the country within a week. The sale of M.anifest's album presented several challenges especially in regard to delivery since the project involved the sale CDs. These challenges and the overall success of the project led the technation gh team to come up with the idea for aftown coined from the words Africa and Town.
In October, 2016 aftown was officially launched. Upon its launch aftownmusic had its first major sales from Sonnie Badu's album "Soundz Of Afrika". Aftown went on to sell albums from top Ghanaian artists like Sarkodie, MzVee, Akan, M.anifest, Joe Mettle, EL, Stonebwoy, Okyeame Kwame, Adomaa,[5] Teephlow.
Aftown generated about GHC 80 000 in artist revenue in its first year.
The transition from 15ghana to aftown was a positive one, however there were still challenges present that had to be addressed hence the inception of aftownmusic. Due to feedback from aftown users, a streaming platform was introduced in June 2017. Aftownmusic's first big project was with Akan's album "Onipa Akoma" which was a huge success .
Business Model
Aftownmusic is a free music streaming platform.[6] Revenue is generated from premium subscriptions and advertisements for free users. Aftown encourages users to support indigenous artists by avoiding piracy and streaming local content .Artistes gain revenue from their total play counts.
Accounts And Subscriptions
| Type | ads | Videos | Offline Download | Ability To Create Playlist | Library | radio |
|---|---|---|---|---|---|---|
| Aftown for Free | Yes | No | Yes | Yes | Yes | Yes |
| Aftown Premium | No | Yes | Yes | Yes | Yes | Yes |
Aftownmusic has two distinct apps on both android and iOS for premium and free streaming. The premieum app which has no ads is called aftownmusic premium and the free one is called aftown -Discover and stream new music for free. Both apps are available on google store and the app store.
The free accounts in aftownmusic have perpetual existence, however users can move to premium at any time. The duration for premium accounts vary and users can choose between daily, weekly, monthly and yearly packages.[7]
The payment methods available on aftownmusic include Mobile Money (available on all Ghanaian network providers), Credit/Debit Cards, and MTN Mobile Airtime.
aftownmusic Week
In celebration of its 3rd year on the Ghanaian music scene aftownmusic hosted a week long celebration which consisted of a wide array of activities for its clients both artists and music lovers. This was topped off with a music concert at Alliance Francaise. Some of the events created
