Airpush

Airpush launched in December 2010.^[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.^[5] Nobotto used Airpush's technology to distribute its ads in Japan.^[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.^{[citation needed]}

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.^[1][11] Hubbl was acquired for $15 million.^[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.^[12] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.^[13]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos.^[14] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and Charity: Water.^[15] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal.^[16]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.^[17] The platform may also allow consumers to see less ads, while increasing their relevance.^[18]

At launch, the Airpush platform utilized push notifications.^[19] The company's platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.^[20]

Airpush also offers AirDSP, a mobile real time bidding platform. Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.^{[citation needed]}

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.^[21]

Airpush has received criticism for utilizing push notifications.^[7][20][22] In response, Airpush introduced options, which required end-users to opt into its service.^[4][7][22]