In November 1989, Clark was hired by Arthur Smith to serve as deputy head of CBC Sports. In January 1990, Clark was named acting head of CBC Sports after Smith accepted the position of executive producer and vice-president of Dick Clark Productions. Soon after taking over, the network announced budget cuts. As a result, Clark had to terminate three employees and, due to overtime costs, eliminate coverage of Canadian Football League games on holiday weekends. In April 1990, Clark was appointed head of CBC Sports.[1]
During his tenure as head of CBC Sports, Clark successfully negotiated for the rights 2000, 2002, 2004, 2006, and 2008 Olympic Games, the National Hockey League, and the Canadian Football League. He was also a driving force behind Hockey Day in Canada.[2]
On December 9, 1999, the CBC announced that Clark was stepping down as head of CBC sports to become the network's executive director of business development for sports. He was succeeded by his deputy Nancy Lee.[3][4]
In 2010, Clark was elected to the CBC Sports Hall of Fame.[2]