Alert (gum)
Caffeine gum
From Wikipedia, the free encyclopedia
Alert is an energy caffeine gum produced by the Wrigley's company that entered the U.S. market in April 2013.[1]
| |
| Product type | Chewing gum |
|---|---|
| Owner | Mars, Inc. |
| Produced by | Wrigley Company |
| Introduced | 2013 |
| Website | mars.com/alert-fruit |
Sales and marketing
Sales are aimed at adults 25 and older who want a portable energy product. An eight-piece pack of Alert retails for $2.99 (U.S.).[2][3]
Taste
The gum is remarkable for a bitter, medicinal taste.[4]
Caffeine
According to the company, one piece of gum contains the same amount of caffeine as half a cup of coffee, which is about 40 milligrams.[5]
FDA investigation
Wrigley temporarily halted production and sales of its Alert energy gum as the Food and Drug Administration (FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.[6]
