Aletta Stas-Bax
From Wikipedia, the free encyclopedia
Born
May 9, 1965
Aletta Françoise Frédérique Bax
May 9, 1965
Den Helder, Netherlands
AlmamaterLeiden University
OccupationMember of the executive board of Frederique Constant
SpousePeter Stas
Aletta Stas-Bax | |
|---|---|
 Stas-Bax in 2017 | |
| Born | Aletta Françoise Frédérique Bax May 9, 1965 Den Helder, Netherlands |
| Alma mater | Leiden University |
| Occupation | Member of the executive board of Frederique Constant |
| Spouse | Peter Stas |
| Children | 2 |
| Website | Frederique Constant |
Aletta Stas-Bax (born 1965) is a Dutch entrepreneur and author. In 1988, together with her husband Peter Stas, she founded the watch company Frédérique Constant.[1][2][3] The company initial strategy centered on producing classical luxury watches at an affordable price. This strategy was the basis of strong growth during the 2007–2008 financial crisis when consumers were looking for lower prices.[4][5][6]
