Goyette created his channel, JouleTheif, on April 17, 2011.[6] Goyette would upload several viral videos on the channel.[7] The videos would accumulate 5.3 million views by July 25, 2013.[6] Goyette also influenced Matthew Fredrick, also known as Matthias, and winner of the second season of Internet Icon, to join YouTube. The two would go on to frequently collaborate with each other, and both went on to be part of the AwesomenessTV Network.[8]
While on YouTube, Goyette would appear on and work with AwesomenessTV, a YouTube channel funded by YouTube's original channel program. On his channel, Goyette directed, produced, wrote, and starred in a fake trailer centered around the Waldo character.[9] Goyette's video Waldo The Movie -Trailer Parody [HD] gave him the opportunity to have a pitch meeting with Brian Robbins and Joe Davola of AwesomenessTV.[7] The most viewed video he appeared in featured him dress up as an Apple Store employee, and drop boxes filled with items, in front of people waiting outside an Apple Store on the release day of the iPhone 5, giving the illusion that Goyette had broken several iPhones.[10] The video would go on to earn over 5.7 million views and be covered by Today.[10][11] Goyette has worked on other videos with Awesomeness, and has uploaded other prank videos as well.[3] Goyette directed and wrote a series, Expelled, for the network, starring Nathan Kress and Teala Dunn, as part of AwesomenessTV's plan to introduce new series under DreamWorks Animation.[12]
In 2013, Goyette used his fake Waldo trailer video as a submission video for the second season of the YOMYOMF web series, Internet Icon. The video earned him a spot in the top 10 of the competition.[13] He was eliminated after being accused by Ryan Higa of copying an idea for "Amy's Will", although he claimed to never have seen the video. Goyette placed fifth in the competition.[14]