Alex Hirschi

Born in Brisbane, Australia, Hirschi had a passion for cars at an early age. The first car she owned was a Mitsubishi Lancer.^[4] Hirschi studied Journalism & Business at Queensland University of Technology before moving to Dubai in 2008. For 9 years, she was a newsreader and presenter for a talk radio show on Dubai Eye 10.8,^[5] where she interviewed many celebrities including John Travolta, Jake Gyllenhaal and Liam Neeson.^[6][7] In 2018, she left the radio show and became a full-time video creator on social media.

Hirschi's social media presence allows automotive brands like Bugatti and Ferrari to advertise their products through her. Instead of being an automotive journalist, she states that she provides "insight into the supercar culture and what it’s like to drive these incredible cars in a light, fun way."^[4] Being one of the few women in supercar culture, she also opens up the demographic for these vehicles.

In March 2018, Arabian Business listed her as one of the 50 Most Influential Women In The Arab World,^[8] and it nominated her in 2019 as one of Top 30 most influential women in the Arab world.^[9] Also in March 2018, Esquire Magazine Middle East named her Influencer of the Year.^[10]

She appeared on Germany's free to air TV RTL II on the car show GRIP Das Automagazin on 10 June 2018, co-presenting the one-off Bugatti L'Or Blanc and the La Ferrari Aperta.^[11]

In January 2019, Broadcasting & Cable announced Hirschi will be hosting their new car TV show Car Crews.^[12] The show is released on Insight TV and focuses on uncovering different car cultures across the United States.^[13]

She has driven the official Batmobile from the feature film Batman (1989).^[4]

In 2020 Hirschi won a Shorty Award for Breakout YouTuber.^[14]

• Australian bloggers
• Supercar