Baikova was born in Kropyvnytskyi, Kirovohrad Oblast. She came from an impoverished family and worked at a restaurant to earn money.[3] On two occasions, she was approached about the idea of modeling, so she decided to pursue a career.[3]
Baikova started her modeling career in China and France, at 17,[4] where she modeled for Hermès, Dior, Giambattista Valli, Lanvin, Calvin Klein, Zuhair Murad, and Armani.[3] She signed with Next Management in 2010, and debuted at Carolina Herrera, also walking for Marc Jacobs, Ralph Lauren, Isaac Mizrahi, John Galliano, Dolce & Gabbana, Salvatore Ferragamo, appeared in Interview, and opened the 2011 Dior show.[5] She also appeared on the cover of Vogue Australia twice in 2011.[5] Baikova has also walked for Zac Posen,[6] and appeared in a fragrance advertisement for Oscar de la Renta.[7]
In 2015, Baikova created an app that delivers personalized flower bouquets around Europe using flowers grown in Amsterdam, Netherlands.[6]
