All-dressed
Chip flavour
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History
While consensus is that the flavour first originated in Canada, it is unknown who or which company first introduced the all-dressed potato chip. Yum Yum, a Quebec-based company, is known to have created a variety of the flavour in 1978.[3] The term "all-dressed" and its French equivalent toute garnie originally applied to pizza, meaning roughly "everything-on-it", deluxe, or "the works".[1]
The term "all-dressed" extended beyond just pizza and found its way into the world of potato chips, where it refers to a combination of several different flavors: ketchup, BBQ, sour cream and onion, and salt and vinegar. Many early references to the flavour all-dressed are linked to pizza flavour potato chips.[1]
An all-dressed chip called The Whole Shabang is produced by American prison supplier Keefe Group. It became available to the general public in 2016.[4] Frito-Lay began selling all-dressed Ruffles potato chips in the United States that same year.[5] Co-op Food in the United Kingdom began selling a limited edition all dressed variety crisp as part of their Irresistible range in 2024.[6]
Frito-Lay brought their All Dressed-flavoured Lay's potato chips to the United States for the first time in January 2025. The flavor was formally introduced during a Super Bowl 59 in-game commercial. The launch came with a sweepstakes that allowed entrants to enter for a chance to win an "All-dressed, All-Inclusive Vacation".[7][8]