Alok Kumar Rai
Professor at BHU and Director of IIM Calcutta
From Wikipedia, the free encyclopedia
Alok Kumar Rai (born 20 January 1976) is a former professor of marketing at the Institute of Management Studies, Banaras Hindu University,[1][2][3][4] currently serving as the Director of the Indian Institute of Management Calcutta since 15 July 2025.[5] He previously served as the 40th Vice-Chancellor of the University of Lucknow from December 2019 to July 2025.[6][7]
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Alok Kumar Rai | |
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Rai in 2025 | |
| Born | 20 January 1976 |
| Alma mater | |
Education and career
Rai completed his B.Sc. from Allahabad University, MBA from Banaras Hindu University, and PhD from VBS Purvanchal University.[8] He has also held additional charge as Vice-Chancellor of Sampurnanand Sanskrit Vishwavidyalaya,[9] Dr. Bhimrao Ambedkar University, Agra, and APJ Abdul Kalam Technical University (AKTU), Lucknow.[10]
Publications
Rai has published several famous textbooks, some of which are:
- Kumar Rai, Alok (2017). Customer Loyalty: Concept, Context and Character. McGraw Hill. ISBN 9789332902718.
- Kumar Rai, Alok (2012). Customer Relationship Management: Concepts and Cases (2nd ed.). Prentice Hall India Learning Private Limited. ISBN 9788120346956.