American Music Awards of 2010
2010 ceremony of the American Music Awards
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The 38th Annual American Music Awards were held November 21, 2010, at the Nokia Theatre L.A. Live in Los Angeles, California. The awards recognized the most popular artists and albums from 2010's music list. Nominees were announced on October 12, 2010 by Demi Lovato and Taio Cruz. Justin Bieber was nominated for, and won, four awards, including Artist of the Year. Usher and Eminem both won two awards; the former was nominated for three and the latter, five.[1]
Los Angeles, California
| 38th Annual American Music Awards | |
|---|---|
American Music Awards of 2010 logo | |
| Date | November 21, 2010 |
| Location | Nokia Theatre L.A. Live, Los Angeles, California |
| Country | United States |
| Most awards | Justin Bieber (4) |
| Most nominations | Eminem (5) |
| Website | American Music Awards |
| Television/radio coverage | |
| Network | ABC RCTI |
| Runtime | 127 minutes |
| Viewership | 11.6 million |
| Produced by | Dick Clark Productions |
Performers
Presenters
- Heidi Klum — welcomed the audience & presented Favorite Soul/R&B Album
- Jenny McCarthy & John Legend — presented Favorite Pop/Rock Duo/Band/Group
- Eric Stonestreet & Rico Rodriguez II — introduced Enrique Iglesias & Pitbull
- Jessica Alba -- presented Favorite Country Female Artist
- Samuel L. Jackson — introduced Kid Rock
- Christina Milian & Johnny Weir — presented Favorite Latin Artist
- Taio Cruz, Nicki Minaj & Trey Songz — presented Favorite Soul/R&B Female Artist
- Willow Smith — introduced Justin Bieber
- Mandy Moore & Sheryl Crow -- presented Favorite Country Male Artist
- Natasha Bedingfield — presented T-Mobile Breakthrough Artist
- Kelly Osbourne — introduced P!NK
- Julianne Hough & Keri Hilson — presented Favorite Pop/Rock Male Artist
- Nathan Fillion & Stana Katic — presented Favorite Country Band/Duo/Group
- Mike Posner & Avril Lavigne -- presented Favorite Alternative/Rock Artist
- The Band Perry — presented Favorite Adult Contemporary Artist
- Michael Chiklis & Julie Benz — introduced Kesha
- Lady Antebellum — presented Favorite Soul/R&B Male Artist
- Ryan Seacrest — presented Artist of the Year
Winners and nominees
Ratings
The ceremony was watched by 11.6 million viewers and received a 4.3 preliminary rating in the 18–49 demographic. At the time, It marked the lowest ratings ever for the ceremony, with competition coming from NBC Sunday Night Football.[18]