Ameritest
From Wikipedia, the free encyclopedia
| Company type | Private |
|---|---|
| Industry | Marketing Research |
| Founded | 1990 |
| Headquarters | United States |
Area served | 18 countries |
Key people | Charles E. Young (Founder) |
| Website | www.ameritest.net |
Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with worldwide market research on their advertising concepts, and executions.
The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or non-verbal approaches to measuring advertising in various media, including television, print, direct response, packaging, internet and branded entertainment.
The primary tools used by the company to illustrate how advertising works are heuristic models created by Young. The purpose of these models is to focus on learning how and why an ad is, or is not, working to improve or optimize work performance. The models are organized into a hierarchy that attempts to bridge the divide between report card systems and diagnostic systems.
As a pre-testing, or copy testing system, Ameritest’s television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of branded entertainment. The print model addresses print media including newspaper, magazines, Direct Response, catalog, and outdoor advertising.
Awards
Ameritest is the winner of six David Ogilvy Research Awards including the Grand Award for its work with IBM’s “Blue Letterbox” ad campaign.
- David Ogilvy Research Award, Grand Ogilvy Award, "IBM Infrastructure Campaign", 2003
- David Ogilvy Research Award, Gold Medallion, Best In "Considered Purchase" Category, 2003.
- David Ogilvy Research Award, Silver Medallion, E-Business Campaign, 2000, Pre-testing.
- David Ogilvy Research Award, Silver Medallion, "Shaping Strategy", Unilever HRC, USA, Helene Curtis Business Unit, Degree/Competitive Research, 1998.
- David Ogilvy Research Award, Silver Medallion, 1997, Personal Products: Just My Size/ "Talking Fit" campaign, Pre-testing.
- David Ogilvy Research Award, Silver Medallion, 1996, "L'eggs "Smooth Silhouettes" Pre-testing.