Amritt
From Wikipedia, the free encyclopedia
 | |
| Industry | Management consulting |
|---|---|
| Founded | 2003 |
| Headquarters | Hermosa Beach |
Key people | Gunjan Bagla, President & CEO |
| Products | Management consulting services, Global R&D Management |
| Website | www.amritt.com |
Amritt Ventures is a global management consulting firm based in the Los Angeles area. The stated purpose of the company is to aid North American and European firms in becoming familiar with routine Asian business practices, specifically in marketing their products to India.[1] The company has been ranked as one of the Top 10 Consulting Companies of India.[2] Its executives have contributed to various financial magazines, including Bloomberg BusinessWeek[3][4] and have advised US companies on doing business with India.[5][6][7] Amritt offers consulting services such as market entry strategy and business advisory, medical devices, global capability centers, and business readiness workshops. Notable clients include Clorox, Kraft Foods, Johnson & Johnson, the British company Reckitt Benckiser, and the French media conglomerate Vivendi.[8]
Amritt was founded in 2003[9] as an advisory service to facilitate trade between the United States and India. It provides its clients with training workshops on topics like human resources issues in India, the financial and legal environment, and Indian culture.[10]
Amritt is located in Hermosa Beach, California[11]. Amritt was founded by Gunjan Bagla, an Indian-American author, businessman, and public speaker.[12][13] He began his career working for Larsen & Toubro in Mumbai and later worked in the United States as a director of program management for Tandon in California.[14] Both he and employees have travelled extensively to advise companies on US-India-Asia business relations, and Bagla has taught business seminars for industry executives at the California Institute of Technology and UCLA Extension.[15][16][17]
In September 2010, Amritt's managing director was invited to speak at the CK Prahalad Memorial India Business Conference at the University of Michigan's Ross School of Business.[18]
In March 2011, executives from Amritt were invited as guest speakers by the USC Marshall School of Business along with several US officials (including U.S. Secretary of Commerce, Gary Locke) and international representatives (including the Indonesian Ambassador, Dino Djalal) and the vice president of Boeing International, Dinesh Keskar.[19][20] In April 2011, Amritt representatives attended the South Asian Studies Association's convention in honor of Ron Somers, President of the U.S. India Business Council, for his works in US-India relations. Bagla and Somers were reported to have had discussion on current US-India relations.[21]
In 2023, 2024, and 2025, Amritt's CEO spoke about the India Natural Product Market at the Global Export Seminar Series at Natural products Expo West in Anaheim, California.[22][23]