Amy Roko
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Early life and education
Career
Online presence
Roko first gained traction online in 2014, when she began posting videos on Vine, and later on Instagram.[2][3][4][5] She later moved to TikTok.[3] In 2016 she began making money through her accounts via brand deals, and by 2018, she was making enough money through social media that she quit her hospital job.[2][4] By May 2019 she had accumulated 1.3 million Instagram followers.[1]
Roko has been a brand ambassador for New Balance[3] and, from 2025, Maheerah.[6]
Television
In 2022, Roko was involved in the Warner Bros reality show Dare to Take Risks.[7] Roko was briefly involved with season two of Netflix's Dubai Bling.[8]
Music career
Roko being rapping in 2020, and posted some of her music on her YouTube channel.[5] She was featured in Benefit Cosmetics' debut music video, "GirlGang!".[9]
Roko released her first single, "Seebee", in 2022.[10] She is the Creative Director of Insomnia Records.[2][10]
Awards
- BBC 100 Women, 2016[11]
- Middle Eastern Social Media Star (nominee), People's Choice Awards 2022[12]