Amy Roko

Roko was born in Jeddah, but was raised in Riyadh.^[2] She is the eldest of five siblings and has credited her sense of humor to her parents.^[2][3] She earned a degree in medical sciences.^[4]

Roko first gained traction online in 2014, when she began posting videos on Vine, and later on Instagram.^[2][3][4][5] She later moved to TikTok.^[3] In 2016 she began making money through her accounts via brand deals, and by 2018, she was making enough money through social media that she quit her hospital job.^[2][4] By May 2019 she had accumulated 1.3 million Instagram followers.^[1]

Roko has been a brand ambassador for New Balance^[3] and, from 2025, Maheerah.^[6]

In 2022, Roko was involved in the Warner Bros reality show Dare to Take Risks.^[7] Roko was briefly involved with season two of Netflix's Dubai Bling.^[8]

Roko being rapping in 2020, and posted some of her music on her YouTube channel.^[5] She was featured in Benefit Cosmetics' debut music video, "GirlGang!".^[9]

Roko released her first single, "Seebee", in 2022.^[10] She is the Creative Director of Insomnia Records.^[2][10]