Anastasia Soare
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Anastasia Soare | |
|---|---|
 Soare in 2026 | |
| Born | Anastasia Bălămaci 28 December 1957[1] Constanța, Romania |
| Occupation | Businesswoman |
| Known for | CEO and founder, Anastasia Beverly Hills |
| Spouse |
Victor Soare
(m. 1978; div. 1994) |
| Children | Claudia Soare aka Norvina |
Anastasia Soare (née Bălămaci; born 28 December 1957)[1] is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".[2][3]
Career
Soare spoke very little English in 1989 when she moved to Los Angeles, where she worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape".[2][9] As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting.[2] By 1997, she was running her own salon on Beverly Hills' Bedford Drive.[2] As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell.[7] Other clients have included Faye Dunaway and Jennifer Lopez.[2]
She is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally.[2] In 2018, the company received an investment from private equity firm TPG.[10] In 2023, Forbes estimated the value of all of Anastasia Beverly Hills at approximately $500 million.[10][11]