Anders Gronstedt

In 2000, Gronstedt wrote the book The Customer Century, based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox about how to integrate communications.^[12]

His 2007 Harvard Business Review article chronicles how companies like EMC and IBM use podcasting to train employees.^[13]

Gronstedt has written three ATD Infoline monograms:

• Basics of Pod Casting (May, 2007)^[14]
• Training in Virtual Worlds (March, 2008)^[15]
• Learning Through Transmedia Storytelling (January, 2014) with Marc Ramos^[16]

Gronstedt wrote two chapters in The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition,^[17] and one chapter in Karl Kapp's The Gamification of Learning and Instruction Fieldbook: Ideas into Practice.^[18]

Recent TD Magazine and CLO Magazine articles by Dr. Gronstedt focus on virtual and augmented reality in learning.^[19][20]

• Gronstedt Group web site.
• Interview with Chief Learning Officer Magazine.