Anfora

Anfora was founded in 1920 by Pablo Schmidt, Alberto Lenz, Julio Vermehren, Carlos Reichert, Enrique Hilger, Federico Ritter and Adolfo Goerz in Mexico City as a porcelain manufacturer for home and institutional ceramic dinnerware. It was originally called Fábrica de Loza El Ánfora.^[1] After the Mexican Revolution, Anfora grew its production through German technology and Mexican labor, eventually coming to dominate the Mexican market for this type of products. In 1932, Anfora started to manufacture sanitaryware for the construction market. During World War II, the Mexican government under Lázaro Cárdenas intervened the company as the original owners were of German nationality. After a tumultuous period of poor decisions and lack of investment by government officials, the company was sold in 1947 to local investors. The period of explosive post-war growth, plus its installed infrastructure, allowed Anfora to grow exponentially and become a household name. In 1994, the factory moved to a 1,200,000 square feet (110,000 m²) facility in Pachuca, where it continues to operate with over 1,000 people in 2020.