Angelo Dalle Molle
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Angelo Dalle Molle | |
|---|---|
| Born | 4 November 1908[1] |
| Died | 2001 or 2002 Stra, Veneto |
| Occupations | businessman, philanthropist |
| Known for | Cynar, Dalle Molle Foundation |
Angelo Dalle Molle (4 November 1908 – 2001 or 2002) was an Italian businessman and Utopian philanthropist. In 1952 he invented and patented Cynar, a bitter aperitivo based on artichoke leaves.
Dalle Molle was born in Mestre, on the lagoon of Venice, on 4 November 1908. After the Second World War he and his brothers took over G.B. Pezziol, a distillery in the Arcella quarter of Padua; there, with the help of Rino Dondi Pinton, they developed Cynar, a bitter aperitivo/digestivo based on artichoke leaves.[2] It was launched and patented in 1948[3] or 1952,[4] and quickly became popular, partly as a result of the slogan "contro il logorio della vita moderna", "against the stress of modern life", and the appearances on Carosello of Ernesto Calindri drinking it in the midst of the Milan traffic.[2] The company later acquired the Crodo mineral water company which made the non-alcoholic bitter aperitivo Crodino.[4] In 1976 he sold his company to the Dutch group Bols (though he retained the rights to the slogan); he then used the proceeds of the sale to buy a controlling share-holding.[4] He also bought the Villa La Barbariga at Stra,[5] on the Brenta Canal, and became a patron of the arts and of social and scientific research.