Angie Safo
Ghanaian social media influencer
From Wikipedia, the free encyclopedia
Angela Nyamewaa Ama Safowaa, known professionally as Angie Safo or Nyamewaa, is a Ghanaian social media influencer, entrepreneur, user-generated content (UGC) creator, lifestyle influencer and the founder and CEO of the Ghanaian beauty brand Shimmer by Khuks.[1][2]
Angie Safo | |
|---|---|
Portrait of Angie Safo | |
| Born | Angela Nyamewaa Ama Safowaa |
| Education | Lancaster University Ghana (LLB) |
| Occupations | Social media personality, entrepreneur, UGC creator, lifestyle influencer |
| Known for | Founder and CEO of Shimmer by Khuks |
| TikTok information | |
| Page | |
| Followers | 52.2K |
| Last updated: 19 November 2025 | |
Early life and education
Angie Safo was born and raised in Accra, Ghana. She started her education at Tot To Teen School and continued her senior high school education at Apostle Safo School of Arts and Sciences. She later attended Lancaster University Ghana, where she earned a Bachelor of Laws (LLB) degree.[3]
Career
Safo began her career as a social media influencer in 2019. In 2020, during the COVID-19 pandemic, she founded her beauty brand, Shimmer by Khuks.[4] In April 2025, the brand was rebranded and relaunched with new pigmented makeup products, including Blink and Go cluster lashes, Riding Rub cleansing balm, and an airy makeup bag.[5]
Brand collaborations and partnerships
Safo has collaborated with several Ghanaian brands, including serving as brand ambassador for Pizzaman-Chickenman (2021),[6] Amadia Shopping Center (2023),[7] Susuboxx (2023),[8] and partnerships with Whole Beauty, Xoxorozay, and Yango Ghana.[9]
Awards and nominations
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2025 | Influencers and Creators Choice Awards (iCCA) | Snapchat Influencer | Nominated | [10] |