Bose began her career working at McKinsey & Company and Sequoia Capital in Bangalore.[6] After a trip to the Chatuchak Weekend Market[7] Bose noticed that fashion markets in Southeast Asia had immense room for penetration and growth.[5] The market includes over 11,000 independent merchants lacking an online presence.[5] Whilst there was investment in improving access to the internet, Bose recognized that retailers were not trained in financing, scaling-up, website design, and procurement nor well equipped to compete with large global players.[6]
In 2015, Bose left her position as an investment analyst at Sequoia Capital to launch her own company, Zilingo.[8] Bose was twenty three when she founded Zilingo.[9] She moved to Singapore in 2016, where she developed the software and supply chain solutions.[10]
The China–United States trade war resulted in United States retailers leaving China, which allowed Zilingo to expand into America.[11] She has worked to source Indian fabrics for Californian factories as well as opening offices on the West Coast and East Coast.[11] At Zilingo, Bose supported a program to train women in Indonesia to create clothing, recognising that in Indonesia almost 40% of women leave the workforce after they get married.[11][12] Zilingo set up a coaching programme to support leaders across the company.[11]
In March 2022, Bose was suspended, from Zilingo with allegations of financial misrepresentation and mismanagement, pending an investigation. Among other allegations, shareholders questioned her S$50,000 per month salary which according to her contract five years ago was S$8,500. Her management style of using intimidation to extract compliance in her daily working in Zilingo was also called into question.[13]
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